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Real-world impact. Discover how AvoTrace Chain is deploying digital traceability across agrifood supply chains.
Active Pilot
Murang'a County Avocado Traceability Pilot
AvoTrace Chain is piloting its solution in Murang'a County, Kenya, working with avocado cooperatives and 1,520 smallholder farmers producing Hass avocados for export markets.
1,520
Farmers
Hass
Avocado
Export
Market
Pilot Outcomes
- Improved cooperative governance through digital record-keeping
- Strengthened farmer visibility with digital profiles and geolocation
- Enabled EU Deforestation Regulation (EUDR) regulatory compliance for export markets
- Unlocked premium market access for participating cooperatives
- Reduced sourcing risk for international buyers
Murang'a County, Kenya
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